Social media is influencing the marketing and promotion market at a global rate in the digital era. Social media marketing is very popular for various reasons, one of them being the affordable and cheap budget required.

There are many famous social media platforms available some of the most popular ones are:

• Facebook
• Twitter
• Reddit
• YouTube
• WhatsApp
• Instagram

Out of these Instagram is gaining popularity very rapidly even though it is one of the newest platforms among others. It had its 10th-anniversary last year in 2020 which shows how fast it has grown in popularity with crossing more than one billion users mark last year.

One of the most known features that Instagram is known for is its Instagram followers.

What are Instagram followers?

Instagram allows its users to follow and be followed by other users. So, followers are the people who can see every story, post, reels, videos, etc., that you share with them.

They can also follow your activities if you allow them. Users follow other users for reasons like they think your content is interesting.

Why are Instagram followers important?

As mentioned before, Instagram is a good tool for marketing and promoting. So, for whom do you market or promote stuff or personality? It’s the followers.

The number of followers you have makes a great difference in your popularity and influence. You might think that followers are just for show but authentic followers can do so many things that will help you a lot.

So many people and brands have gained popularity and influence just because of their huge number of followers who have supported them.

From content creators to celebrates, from high-end brands to local brands, almost everyone is trying one thing or another to gain a digital world through followers.

Advantages of having numerous followers:

• If you are an influencer or personality or even a content creator of any field with a considerable number of followers, brands and companies can approach you to promote their product to your followers.
• This is a very good opportunity for earning money and becoming a brand face if they like your results.
• If not for the money you can also simply promote a good cause that you believe in through your followers like promoting nature, kindness, etc.
• If you are a brand then you can promote your products and gain new customers and clients. You can also sell your products on Instagram shop.
• Lastly, having many followers also makes your account look more authentic and real and lets people know that you have quality content or products if many people are willing to follow you.

How can you increase your number of Instagram followers?

From getting services to help you increase the Instagram followers to working a lot and dedicating time and creativity to have followers, you can also spend money to buy followers.

But the most authentic way to get real followers is to follow some of the important tips given below:

• Making a creative and attractive Insta profile and bio that will make people want to check it out and attract traffic.
• Be regular and authentic when posting on stories, accounts, reels, etc. Make your content unique and also experiment and see what your followers or other users are most interested in or attracted to.
• You can promote yourself through others, on different platforms, etc.
• Do not try to get fake followers just for the sake of popularity as it can backfire badly if found out.
• Interact and connect with users and followers as much as possible to create a good image.

You can also get services to help you manage your account and get tips to increase and interact with your followers so you can just focus on creating great content.